A video at the top of a website, often called a "video header" or "hero video," can replace a hero image to capture attention and communicate key information quickly. These videos can be short, looping animations that showcase a product in action, create a specific atmosphere, or provide a quick company overview. They are effective for increasing engagement, explaining your brand, and can improve search engine optimization (SEO).  Approx. 30 seconds in length, no audio.